Oral Arguments in Prince v. Cariou Appeal Prove $ Trumps Transformative Use

I know you’re as sick of this guy as I am. Left Patrick Cariou’s image from Yes Rasta. Right: Some really dumb shit that’s worth a LOT of clams.

I stick to my unique opinion that Transformative Use is the least informative and worst measure you can use to defend appropriation: it’s vague and it is beside the point. The market argues well enough for itself and if you don’t believe me, keep tuned to the case and see. The MOST important points that will be made will turn on arguments about money.

Let’s begin…

The Cariou team took a beating in court this morning as three judges heard the oral arguments from both sides in the Prince v. Cariou appeal.

The judges seemed dismissive of key arguments that Price’s pilfering brought harm to Cariou’s market.

 Art in America quotes Judge Parker whose comments drew laughs from the courtroom:

 ”Bringing up the market is a clear loser for you. You sold to a totally different audience, you’ve admitted that not many of the books were sold, you sold them out of a warehouse in Dumbo, and that the book was out of print. Prince was selling to a wealthier crowd, and on this side of the river.”

The judges also questioned Cariou lawyer Dan Brooks’ claim that gallerist Christiane Celle dropped Cariou from a show when she heard that Prince’s works were on display at Gogosian and that they contained Cariou’s imagery. One dealer, doesn’t “prove the foreclosure of a market” according to judge Schiller, moreover, Celle never did place Cariou on her artist’s roster.

Judge Parker, in a statement perfectly groomed for the press, equated the first circuit’s “draconian” injunction, ordering Gagosian Gallery and Richard Prince to destroy all unsold originals and materials of works that used Cariou’s imagery to something that Huns or the Taliban would approve of.

Meantime the Prince team’s pivotal argument about the transformative value of of Prince’s Canal Zone work rests ironically on the fact that the works, panned almost universally when they first showed, sell for mad dollar bills.

Money. The case can, does, will, and should, in my call-me-cynical opinion, be decided on the money. Money’s easy to measure. It’s easy to argue. And, apparently, Prince and Gagosian are now unabashedly saying so: you can tell an artwork’s message is new and transformative and worthy of salvaging and passing on to our children if people are willing to pay lots and lots of money for it.

Does that argument strike you as sheer bull shit? That’s because it is. How can you tell if an artwork is transformative and full of new and crucial information? Answer: you can’t.

But you can tell if one dude’s theft of another’s imagery is harmful or not.

The thing is, all art is transformative: good art, bad art, shallow art, quotation, re-iteration, mockery: it all adds to the great conversation. And to the extent that one work IS passed along and another is passed up — well, that is the measure of societal value. Pee-ree-od. There is added value in all creative efforts, and in the dialog surrounding their success and failure. So why duke it out in a courtroom with arguments that blather on like Socrates about intangibles like “societal value” and “transformative use”?

The case will bear me out: it will pivot so greatly, so obviously on money that subsequent cases will shrug off philosophy and stick to counting the money.

May 21, 2012 at 11:43 pm 1 comment

Really Ugly Histrionic Painting Purchased for almost $120 Mil

The Scream Cupcakes featured on Cupcakes Take The Cake

One of Edvard Munch’s “The Scream” paintings hammered down at Sotheby’s yesterday evening for a whopping 107 million to an anonymous, last minute phone bidder — the full price with buyer’s premium is more like $119,922,500.

It’s a famous bit of 1895-style sturm und drang. Some pre-existentialist hand-wringing. And it’s ugly as hell with garish Halloween colors and those signature melty it-hurts-so-much figures.

When I was a young existentialist, I understood stuff like this. But now this particular painting symbolizes for me the childish histrionics of Jean Paul Sartre’s Nausea and all that bitter Schopenhauresque weltschmertz.

Yes, I know I’m not paying any heed to the historical timeline. I am, instead, riffing on the hysterical timeless line. All that sweaty boo-hoo it’s killing me to be self-aware in an absurd universe…it stikes me as childish now. Even Beckett with his tediously hobbled “characters”… boo hoo! I’m consigned to a circumscribed and finite existence!

In Munch’s wrought language, written in red along the frame of a pastel version of The Scream:

“I was walking along the road with two Friends
the Sun was setting – The Sky turned a bloody red
And I felt a whiff of Melancholy – I stood
Still, deathly tired – over the blue-black
Fjord and City hung Blood and Tongues of Fire
My Friends walked on – I remained behind
– shivering with Anxiety – I felt the great Scream in Nature.”
~ Edvard Munch

Now I’m all  verklempt.

May 3, 2012 at 12:32 pm Leave a comment

How To Talk About Art: Now a Column on Hyperallergic

How to Talk about Art (H2TaA ) has been The Art Machine’s slowly growing manual for those who wish to master artspeak as practiced by art critics, art educators, galleries, dealers, copywriters, and journalists.

Now, H2TaA has moved from The Art Machine’s umbrella and into the arms of Hyperallergic.com. You can read the first installment at: How To Talk About Art (#h2taa): Jeff Koons Edition by Cat Weaver on April 30, 2012

About the Column:

Originating with the need to validate and describe artwork which was no longer narrative and which relied more and more heavily on inside jokes and academic references, artspeak has grown into its own with a lexicon that is comprised, not only of tropes and catch phrases, but of technical, scientific, and otherwise borrowed terms which have been adapted to its own needs. “Virtual space”, “gesture” ,”intervention”, “appropriation”: these are all words which used to be safely housed in the worlds of aesthetics, dance, psychology, and legal documents and are now used to create press releases for anything from sculpture to performance to collage.

It is my opinion, that many people who feel they can’t talk about art, much less speak TO it, are actually lacking a background in artspeak. H2TaA seeks to span that educational gap.

I also believe that by studying artspeak, one can pull the mask off artspeak-agents and reveal the mechanizations behind the catalogs and pamphlets, bringing to light an artist’s laziness of imagination, or a curator’s dependance on slang and technique, or the general trade tendency to make excuses for work that is overly subjective (or too academic) to be enjoyable. In brief, an interpretation of wall cards can shed light on all of the unnecessary posturing that has led to the elitist view that contemporary art is somehow beyond the ken of the public when it is, actually, beyond the ken of EVERYONE.

Learning H2TaA is just another way to bring art out of the academic tool box and into the light.

April 30, 2012 at 5:51 pm Leave a comment

FAMBIZ IS NO LONGER TAKING WORK FOR “It’s a Small Small World” Sorry :(

Screen shot from the Family Business Facebook page with Family Business photo and comments.

It’s been madness from the start. Hennessy Youngman was chosen by curating guest art photographer Marilyn Minter who has been putting together a series of “Virgin” shows  in the Massimilano Gioni / Maurizio Catallan pop-up, Family Business.

Called “Virgins” the shows were intended to feature works by artists who have not yet had solo shows.

But Jayson Musson decided to hand his alter-ego Hennessy’s  slot over to any and all artists who wanted to drop stuff off before the show, which he dubbed “It’s a Small Small World.”

This, he thought, would be a gesture of gratitude —a way to “give back” to the arts community that has lent so much love and loyalty to Hennessy and his YouTube series, Art Thoughtz.

But as it turns out, Jayson Musson’s generosity has caused the walk-in-closet sized gallery an epic headache: flooded, as could only have been anticipated, by artwork from adoring fans and artists hungry for some wall time, the gallery was forced, today, to close it’s doors. Family Business had been scheduled to accept work through Sunday but the gallery is now saying that they will not take any work tomorrow.

And this is pretty damned sad.

Musson has changed the title of the show to “It’s a Clusterfuck”

Meantime, Musson’s NY debut will take place at Postmasters: “Through a Glass Darkly,” will feature Musson’s  “BLM” (Black Like Me) posters and a Hennessy Art Thoughtz video. “Through a Glass Darkly also features work by artists Oasa DuVerney, and Julia Kul.

April 1, 2012 at 1:49 am 1 comment

HENNESSY YOUNGMAN, AKA CURATOR

THIS YA BOY, HENNESSY YOUNGMAN, AKA MR. AKA's, AKA THE PHARAOH HENNESSY, AKA HENROCK THE MONARCH AKA THE PEDAGOGIC PIMP

Critic, performer, painter, and lecturer,  Jayson Musson has made a splash on YouTube with his alter ego, Hennessy Youngman. In a series he calls ART THOUGHTZ, Youngman sits in an “alabaster alcove” and delivers laugh out loud funny art critical patter to his audience which he addresses as “Internet.”

The videos which pretend to dispense advice to novice artists and lay people, but which contain a meta-level of art (and art world) criticism, have launched him from relative obscurity to courted celebrity. Recently he has been much sought after for lectures and tours at universities and cultural centers.

So it should be no surprise that, having just begun, he is already “giving back.”

Invited by fine art photographer Marilyn Minter to show work at FAMILY BUSINESS (opened in February by Larry Gogosian, Maurizio Cattelan and Massimiliano Gioni) Youngman has turned curator, deciding to open the floodgates and let all of his fans rush on into the sacred white cube.

Any and all who bring work to 520 W. 21ST ST in Chelsea, NY will be in Hennessy’s  “IT’S A SMALL, SMALL WORLD”  show; no exceptions.

“IT’S MY WAY OF GIVING BACK TO/ AND THANKING THE INTERNET FOR SUPPORTING AND WATCHING MY SHIT.”

Drop Off Dates:
FRIDAY 3/30 – SUNDAY 4/1
10AM- 7PM
Artwork in every media will be accepted and Mr. Hennessy himself will be there to take them from you.

IT’S A SMALL, SMALL WORLD:
OPENING RECEPTION TUESDAY: 4/3 at 6PM.
CLOSING 4/16

March 12, 2012 at 12:27 am 1 comment

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